Cherry Season is like trawling profits for many airlines with 2 million tonnes production every year. While Airline rejoice the seasons, However for Shipping lines its a sour grapes.

Maersk, University of Chile & Chilean Exporter Geofrut collaborated for an experiment if successful will divert large chunk of cherry export to Ocean routes. They have conducted a study using technology(controlled climate conditions, temperature) that extends the freshness of cherries without shortening the post-harvest time. They have conducted series of test to identify ways which allow longer transit times to move the highly perishable cargo without compromising its quality and extnded shelf life.